Strategic public relations and campaign planning
The Davidson Communications team is highly experienced at working on a strategic level and planning your campaigns to deliver maximum impact and exposure for your key messages and to successfully meet marketing objectives.
Media relationships management: media contacts are our currency
Our media contacts are our currency. Our first-class media relationships are second to none and open doors for our clients to keep them top of mind across all their media targets. We excel at international media management for tourism and lifestyle products through-out the Australasia- Pacific Region.
Brand profiling
We work with major international brands, understand brand values and are skilled at building and enhancing brand profiles internationally. Profiling is strategically built through all media vehicles, sponsorships, promotions and online marketing opportunities as well as through community and corporate responsibility programs.
Event management, production and public relations
Davidson Communications can help you launch a product, throw a party with attitude, produce a major concert, corporate conference or roadshow.
Our experienced event management partner, Ian Smith Management, has worked on diverse large-scale events including the Sydney 2000 Olympics, Paralympics, the Coca-Cola Live & Local national series’ 04, ’05 & ’06, Wave Aid ’05, The Australian Commercial Radio Awards ‘06, the MTV awards ’05 &’06 and The Countdown Spectacular ’06 and many other major high-profile entertainment and corporate events. Our excellent reputation, attention to detail and creative flair means a successful and unforgettable event is assured every time!
DC also provides publicity and public relations services for entertainment events and launches of every type and scale that will ensure the exposure and profile to the right media and target publics.
Corporate responsibility programs
DC can identify and negotiate charity alignments, community sponsorships, strategic events and design and manage corporate responsibility programs to suit the client’s core business and reflect company values.
Celebrity endorsements
With strong high-level contacts in the entertainment industry nationally and internationally, we are well-placed to negotiate celebrity endorsements and money-can’t-buy brand support opportunities. We also provide campaigns or launches for celebrity products or entertainment.
Promotions; product & media
Davidson Communications can create successful media promotions within a strategic plan for your company or product. We excel at creating a strategy to cross-promote with target media partners and creative concepts to achieve marketing objectives. These promotions often offer valuable and credible exposure far in excess the budget our clients have for advertising, at a fraction of the cost. Client promotions run in conjunction with the media, incentive or loyalty programs, trade, and include competitions and sizzling corporate imaging.
Sponsorship
Davidson Communications has brokered sponsorship for youth programs (Qantas Soya Awards), sporting events (Australian Festival of Tennis), concerts, arts bodies and charities raising essential funding and providing mutually beneficial corporate relationship and profiling opportunities.
“As a full time travel journalist I deal directly with both Public Relations firms and Tourism Boards, I have always found Davidson Communications to be extremely professional in their dealings with me as a writer. They provide the information I need when I need it and always pitch the perfect angle to me to ensure I get the editorial that I need. Their follow up and attention to detail is top of the line and it is always a joy to deal with Davidson Communications and their clients.”
Rachael Oakes Ash
Freelance travel journalist Vacations & Travel, Spa Asia, Marie Claire, South China Morning Post, Newslimited, Bride To Be, Emirates & Qantas Inflight Magazines, and many more.
“It is my pleasure to write in support of Davidson Communications. We have worked with both Caroline and Michelle on numerous occasions over the last three years with Network Ten’s daily morning programs Good Morning Australia with Bert Newton and 9AM with David and Kim.
Our dealings with Davidson have shown them to be reliable and efficient, with the attention to detail and follow through that makes a job go smoothly for all parties. It is also such a pleasant experience to work with Caroline and her staff. They have a great sense of customer focus and service and their personal touch is their point of difference to their competitors.”
I highly recommend Davidson Communications to you.”
Sandy Paterson
Executive Producer
9AM with David and Kim
